Space & Occasion
A considered, design-led space in the heart of Townsville City — available for private events, workshops, launches, and intimate celebrations.
Upcoming Event
Markets, pop-ups and one-off events at 197 Flinders Street.
The Space
Approximately 80m² of elevated, flexible event space.
A considered, design-led space in the heart of Townsville City, available for private events, workshops, launches, creative gatherings and intimate celebrations. With approximately 80m² of event space, The Bloom Room offers an elevated, flexible setting surrounded by our signature interiors and floral aesthetic.
Final guest numbers and event suitability are subject to the style and setup of your event.
Private Use, After Close
Private use of our designated 80m² event area once The Bloom Room has closed for normal trade.
Your Hire Includes
- Approximately 80m² of private event space
- Access to our existing tables
- Access to the kitchen area for approved event use
- Access to designated fridges
- Disabled-access bathroom & venue access
- Existing venue lighting, styling & interiors
- Air-conditioning
- Access for agreed setup and pack-down periods
Not Included Unless Quoted
- Additional chairs
- Use of café/service area & equipment
- Coffee or café service
- Food and non-alcoholic beverages
- Florals and event styling
- Tableware, glassware, cutlery & linen
- Event staffing & additional cleaning
- Entertainment, AV equipment & rubbish removal
Daytime Exclusive Hire
Private events held during normal trading hours are exclusive venue hire, priced separately.
As an event held during operating hours impacts our ability to trade, serve customers and accept other bookings, a higher minimum venue hire fee applies. Pricing depends on day and time, length of event, number of guests, area required, impact on normal trading, setup/pack-down requirements, and staffing requirements. Any additional Bloom Room services requested will be included in a custom quote.
Bring Your Own
We'll take care of the rest.
The Bloom Room welcomes BYO beverages for eligible private events, giving you the freedom to choose the drinks you love while our team takes care of the space, service and guest experience.
BYO Availability
- Saturday + Sunday — from 2:30pm
- Monday–Friday — from 2:30pm
- Must be arranged with The Bloom Room prior to your event
Dedicated Event Host — $80/hr
- Guest arrival + welcome, event set-up
- BYO beverage station + beverage service
- Glassware management & music throughout
- Pack-down, venue close + lock-up
- +2 hours staffing required for setup/pack-down at $80/hr
Events Over 6 Hours
- Bookable up to 6 event hours at the standard staffing rate
- Time beyond 6 hours charged at $100/hr
- Setup/pack-down sits outside your booked event time
BYO Conditions
- All alcohol purchased/supplied by the hirer or guests
- Must be approved as part of your booking
- Guests must be aged 18+; QLD liquor laws apply
- Non-alcoholic options must remain available throughout
Communal Table Hire
Use of our large communal table + immediate surrounding area.
Workshop Experiences
Every experience is fully guided by a Bloom Room florist.
Food & Beverage Upgrades
Booking Minimums & Staffing
- Events Hub workshops: minimum 6 guests
- Off-site / travelling workshops: minimum 10 guests
- 1–10 guests: 1 florist · 11–24 guests: 2 florists
- 25+ guests: staffing reviewed and quoted
Travelling Workshops
- Additional travel, staffing, setup & pack-down fee, calculated individually
- Includes parking, ferry, tolls, accommodation or freight where applicable
- +$250 surcharge outside standard Mon–Fri hours
- Sat/Sun and public holiday staffing rates apply
Bookings & Pricing
Bookings & Payment
- Non-refundable 50% deposit required to reserve your date
- Booking not confirmed until deposit is received
- Final guest numbers & balance due 7 days prior
- Guest numbers can't be reduced once confirmed
Cancellations
- Workshop deposits are non-refundable
- Cancellations within 7 days are non-refundable in full
Flowers & Materials
- Designed using our seasonal florist selection
- Inspiration imagery is indicative only, subject to availability
- Custom varieties/vessels may incur an additional charge
Pricing
- All prices GST inclusive (space hire prices GST exclusive)
- May vary with custom florals, staffing, travel or extras
Send us your preferred workshop, date, guest count, and venue — we'll prepare your personalised proposal.
- Your preferred workshop or event type
- Preferred date and time
- Estimated number of guests
- Workshop location or venue
- Any food and beverage upgrades
- Any special requests or styling preferences